Empower developers with unmatched content flexibility
Why teams prefer Sanity to Contentstack
Sanity is a fully customizable, developer-first content platform that treats content as structured data—empowering teams with real-time collaboration, flexible schema-as-code modeling, and unmatched extensibility for building tailored content experiences.
Trusted by 2000+ leading brands
Sanity: Customizable; Contentstack: Predefined
The main difference between Sanity & Contentstack
Sanity is fundamentally developer-first, offering fully customizable, all-code content infrastructure that developers can tailor exactly to your needs, while Contentstack provides a pre-packaged SaaS solution with predefined limitations.
Compare Sanity & Contentstack
Key feature comparison
Real-time collaboration
Sanity enables true real-time, simultaneous content editing—unlike Contentstack's locking mechanism—allowing multiple users to collaborate seamlessly without conflicts, boosting productivity and accelerating workflows for content teams working in parallel.
Schema-as-code approach
Sanity's schema-as-code approach lets developers define content structures in code, enabling version control, easier migrations, and greater flexibility than Contentstack's GUI-based modeling, aligning perfectly with developer workflows and team collaboration needs.
Content Lake architecture
Sanity's Content Lake architecture provides a globally distributed, real-time content backend, enabling developers to flexibly structure data and deliver instant updates—capabilities that surpass Contentstack's conventional CDN caching and static content delivery methods.
Custom input components
Sanity's custom input components let developers freely craft unique content editing experiences directly in code, offering tailored workflows and specialized interfaces beyond Contentstack's limited widget extensions, enhancing creativity and developer autonomy.
Powering PUMA: multi-channel campaigns unified by Sanity
Sanity enabled PUMA to create a single source of truth for content so they can move faster, create innovative, multi-channel, digital campaigns, and achieve a holistic brand across markets.
Read case study→Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.
G2 Leader: don't just take our word for it
Hundreds of businesses like yours have rated Sanity more highly than Contentstack on G2 for factors such as customization, personalization and content authoring.
Templates→All templates
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Intuitive for content managers
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.
Accelerate content workflows with AI
Customize workflows so content teams move fast and work together seamlessly during launches or holiday sales. With real-time collaboration, they can work in the same document without clashing or getting locked out. Use Sanity AI Assist to eliminate repetitive chores like writing meta descriptions or alternative titles.
Deliver vibrant content—without slowing your site
Get lightning-fast site speed that keeps pace with quick purchase decisions. Sanity’s integrated asset CDN optimizes processing and caching across images, videos, and more. Develop using the frameworks you’ve chosen as part of your modern stacks, like Hydrogen, Next.js, Gatsby.js, and Nuxt.js.
Customer stories→Read all case studies
World-class composable businesses innovate with Sanity
Builder Talk
How Morning Brew unified their content operations
4M+ subscribers, numerous individual brands, sponsorships, websites, and more, all run from Sanity.
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence